Proposal

Aims

Through my documentary I hope to help people grasp a better understanding on what it takes to become a Youtuber. I also want to bring the viewers into the lives of some Youtubers by getting some interviews and having them answer questions on how to be successful on Youtube. We will be assuming that the audience have a slight information on YouTube as every 16-24 year old use it. 

Content

I will gain this information by holding interviews with successful Youtubers and some senior members of Youtube at Youtube Space. I will also be showing archive footage from Youtubers videos, past and present. This will hopefully show the viewer’s how you should be doing your videos. We will also be experiencing a day with YouTubers to see how they work, this will help the audience to know what it takes to be a YouTuber.

Target audience 

My target audience is 13+. I am aiming this documentary towards anyone that would like to start making videos on Youtube. I am appealing to this age as that is when a lot of people begin making videos on Youtube. I think there are many platforms for people to become successful in what they like to do, and Youtube is one of them. So, that is why I would like to show kids of the age of 13+ as I think they should be knowledgeable on what they are getting into. 

Format

The format of our documentary will be participatory as there will be two presenters which participate in the documentary. We will be teaching our audience as we go through the documentary, we will assume that our target audience have basic information as we are aiming to wards the younger audience who use YouTube on a daily basis. As we are working in a group of two we will be taking turns on interviewing different people as i think it would pressurise the person who we are interviewing, by doing this we both will be able to get more involved in the documentary.

Genre 

Genre is really important for us because we need to make sure that it meets the target audience. we are planning to make a documentary which is educational as we will be teaching the target audience how YouTube works and how it has become more of a job for the Youth, and what it actually takes to become a YouTuber. As it is a documentary i will make sure that it is formal throughout, however at some point i will be informal with the people which i interview as i will interviewing young YouTubers this means having a friendly approach. 

Style

Style is important as we need to meet the brief and target audience. We will make sure that we will appeal to the 16-24 year olds by adding music when editing because this will make the documentary more entertaining to watch and it will lead them to watching the whole of the documentary. Also i will try have to experience a day with a YouTuber to show the audience how their day is.  The way i will speak will be in formal but will relate to them by using terms which they actually understand.

Secondary Research- BARB Viewing Figures

Week In Week Out

What is the show’s channel, broadcast day and time slot?

Week in Week Out is show on the BBC One channel, usually around 7.30 as that is the time for documentaries like this. It was first aired on Monday 21st March 2016.

What are the show’s viewing figures for the past week?

Barb does not have the viewer ratings for free this suggests that the program is not in the top 30. 

What similarities does the show’s format and content have with your own?

The similarities this has with our documentaries is that we will be investigating the same way which the presenter is and the topic which is being spoken about is similar to us but we will be aiming towards a specific platform which is YouTube, whereas this documentary is more generic about the platform. Also this documentary tells us how people risk the life just for a like or re-tweet. 

How would your show beat it in terms of viewing figures?

In my documentary i think we would make it appeal to them more by having younger presenter which makes it a lot more entertaining for the target audience and i think that we will also try changing the documentary around by having YouTubers which are around their age and who they will speak about.

Rich Kids of Instagram

What is the show’s channel, broadcast day and time slot?

Rich Kids of Instagram is shown on E4 exclusive this means it is not aired on any other channel. The documentary and was first aired in July 2016. The time this was aired was around 9 o'clock as that is when their target audience was watching TV.  

What are the show’s viewing figures for the past week?

The shows viewing figures are not on Barb for free, this mean you need to pay to see the viewings, this indicates it was not the top 30 as they are always free. 

What similarities does the show’s format and content have with your own?

    The content which we see in this documentary is the actually Instagramers in real life and how their lifestyle, our documentary will be slightly different as we will experience a day as YouTuber but we are going to be there rather then just have a voice over as it will allow the audience to see the presenter is getting a actually view of the YouTuber. 

How would your show beat it in terms of viewing figures?

       Our documentary will beat this documentary viewing figures hopefully as i think our documentary will be a lot different, by this i mean the style as our documentary will be participatory which means the audience actually seeing a presenter that will go on the journey to learn how to become a YouTuber. By doing all this i think will get more views as our presenter will help the audience make a decision as they can give their viewers as they have seen it real life, this would allow our target audience to understand more and make the right decsion.

Youtube, so it was not placed in a time slot.


What is the show’s channel, broadcast day and timeslot?

This documentary was broadcasted through Youtube on May 14 2015. Due to the fact that it was broadcasted through an online platform, it doesn't actually have a time slot. 

What are the show’s viewing figures for the past week?

I have not got access to what they're views have been over the course of a week. However, I can see that at the moment this documentary has gained 13,000 views. 

What similarities does the show’s format and content have with your own?

This documentary is similar to mine as it asks the same questions I am planning on asking in my documentary. It also looks into the amount of people wanting to become a Youtuber rather than having a normal job, which is something I will be touching on in my documentary. 

How would your show beat it in terms of viewing figures?

Our documentary will beat the viewing figures due to the fat that it will have a unique approach. You do not always find two 18 year olds trying to get answers from senior members of Youtube and also, we will have famous Youtubers involved in the making as we will be doing one on one interviews with them. 

Potential Contact List

5 Key Question

5 Key Questions:
What is a Youtuber?

"We can find the definition of Youtubers in Wikipedia.

It is saying that Youtubers is "A user of sharing websites Youtube." You can feel something strange because they are ordinary people, but you can notice that they are  "celebrity" when you see their subscribers. Their subscribers are much more than normal pop stars' official Youtube channel. For example, Charlie McDonnel who is running "Charlieissocoollike" has over 1.9  million, and almost 2 million.

(YG, which is one of the most famous entertainment companies, has 740000 subscribers and SM entertainment has 1360000 subscribers.)
It is surprising."

https://sites.google.com/site/dolenim/home/what-is-youtubers

What does it take to become a successful Youtuber?
"Truth be told, there is no set formula for a successful YouTube channel. But there are a few key ingredients that will make your chances of YouTube fame all the more likely.
YouTube megastars like Ryan Higa, Ray William Johnson, and Bethany Mota have amassed billions of views simply through vlogging. This has almost certainly raked in seven figures or more in revenue, while leading to untold opportunities outside of YouTube.
And then there are the channels that house much more substance, while still remaining impressively popular. Take Creative Live, the Ask Gary Vee Show, and Big Think.
These channels may all be entirely different, but share the common factor of regularly being watched by huge numbers of people. This is because they’ve stuck to at least some of the key ingredients below."
http://www.makeuseof.com/tag/key-ingredients-successful-youtube-channel/
What is a Youtubers lifestyle like?

"So me and my friends started our YouTube channel around 3 months ago. Our channel 2point5 exclusively focuses on Indian Reactions on famous videos, movie trailers/teasers.

Around 2 days ago, while travelling in metro, I suddenly heard our theme music playing (the one we use in each of our video). First I thought somebody would be listening to the music, and not watching our video (because what were the odds) but then I almost freezed when I heard my voice. I can't even describe the feeling. It was so surreal. I started freaking out, tried desperately to see who was the one watching the video. But as we all know, Delhi Metro specifically at 9 in the morning is worst than a Sunday Trade Fair. I texted the other founders instantly and they couldn't believe me.

Since we do reaction videos, we get a lot of criticism on our reactor's views. But even one comment of appreciation from a stranger keeps us motivated.

Although that metro incident was a small one for some, but for me, that feeling is still so surreal."

https://www.quora.com/What-is-the-life-like-as-a-YouTuber

How much time is put into one Youtube video?
"It takes me about 6 hour all together. that includes filming and editing, and getting prepared for a youtube video. But it takes me an hour or two to get everything together (lights, camera, topics) 30 mins or less to film and the rest goes into editing."

"Depends on the kind of video for me too, on my short Thoughts with Matt videos I have those down to a science and can get one shelled out in 15 to 20 minutes easy and that's everything start to upload. But on my music stuff I spend quite a bit of time working out the audio tracks and then working on the video itself."
http://yttalk.com/threads/how-long-does-it-take-you-to-make-a-youtube-video.11340/
How are Youtubers funded? 
"For starters, distribution has changed in some very unique ways. While many creators are still selling items directly from their stores, they're looking for other ways to get their more expensive and time-intensive products in front of as many eyes as possible. For example, creators are partnering with larger companies who specialize in distribution to put their content out there - this is what comedy trio Hannah Hart, Grace Helbig, and Mamrie Hart did for their film Camp Takota. And in a bolder move, YouTuber Kurt Hugo Schneider debuted his film College Musical during a livestream and then put it on iTunes for purchase. Hundreds of Schneider's fans caught the livestream viewing (they got the hashtag #CollegeMusical to trend on Twitter), and are now able to help spread the word about the movie through word-of-mouth."
http://www.econtentmag.com/Articles/Column/Screen-Time/This-is-How-YouTubers-Make-Money-99852.htm

3 Expert Opinions- 
Chad Hurley-"YouTube is becoming much more than an entertainment destination."
Steve Chen- "We’re three to four times larger than Google Video or Yahoo Video Search. And growing much faster too. It’s a side project for them."
Jawed Karim-“Why the f--k do I need a Google+ account to comment on a video,”

Legal and Ethical Constraints